Nike Fuel Band & Geo Music
Nike recently opened its Fuel Band api to developers interested in combining music with their Fuel Band, a wristband device that tracks user movement and links back to an iphone application for real-time performance readouts. I thought this would be the perfect opportunity for an idea I had about location based music and running.
I was thinking about how connected music is to exercise. You can go out and have an amazing run. With an average song length of say 2:30 a piece you might listen to 10 to 15 songs. What if you could save your playlist and reuse this playlist for that awesome run, BUT, each song is tagged to a physical location? You would have to run from real world point A to point B to point C, to hear the songs. You could save the run and do it again in the future with the exact same music, in the same exact places. Music has a way of bringing you back to a memory or a state of mind. Being able to save that state of mind from an amazing run, so you can do it again in the future would be fantastic. Also, you could share your experience and playlist with others so they could run your route and hear the same music. The songs could even be streamed from Spotify or similar.
An artist could release an album that could only be heard as you run along a specific route, from point to point, allowing you to purchase the album at the end. Or if you share a route with a friend, they could hear the music while they’re running the route and at the end are invited to purchase the tracks they don’t own already.
I think the concept has potential. It’s a real world playlist, you can only listen to while you’re physically moving and running a specific route. You could make it even more of a “game” by stipulating amount of time allowed between points. If you’re too slow you don’t get the next track. Or if you’re faster you get bonus tracks, unlock tracks. There are numerous possibilities.